Telegram bot for car dealers — setup guide

1. 1Open the official @BotFather in Telegram (blue check mark) and press Start.
2. 2Send the command /newbot.
3. 3Enter the name customers see at the top of the chat. For example: Casa Auto — cars from Korea.
4. 4Enter the username — the bot address. Latin letters, digits and “_” only, and it must end with bot. For example: casa_auto_bot.
5. 5BotFather replies with the token — a long string like 7123456789:AAH…. Copy all of it.

Example conversation with BotFatherYou: /newbot
BotFather: Alright, a new bot. How are we going to call it?
You: Casa Auto
BotFather: Good. Now let's choose a username for your bot…
You: casa_auto_bot
BotFather: Done! … Use this token to access the HTTP API:
7123456789:AAH••••••••••••••••••••••••••••••••

Message us on Telegram at @motor_feed with:

• The bot token from step 1.
• Your company name as it should appear in the bot.
• Countries you sell to (Moldova, Russia, Ukraine, Belarus, UAE) — the turnkey price depends on it.
• Marketplaces you need: Korea (Encar), China (Che168) or both.

We register the bot, attach a MotorFeed API key with your subscription and tell you when it is ready. The platform checks the token and sets up the webhook, menu button and commands by itself.

1. 1When we tell you the bot is connected, open it at t.me/your_bot and press Start.
2. 2The bot greets you and sends “👑 You are now the owner of this bot” with a “⚙️ Manage” button.
3. 3Press “⚙️ Manage” — the bot control panel opens inside Telegram.

Later the panel opens the same way — the “⚙️ Manage” button or the /admin command in the bot chat. Regular customers do not see the button and get a refusal on /admin.

If the wrong person pressed Start first, message us — we reset the owner and you repeat the step.

1. 1Send the bot /start — check the greeting, logo and buttons.
2. 2Press “🚗 Find a car” — the mini app opens. Look at the home page.
3. 3Open the catalog, set filters (make → model → year, mileage, price) and open a car page.
4. 4Check the turnkey price and its breakdown against your own calculation for your country.
5. 5Place a test order with the Order button and make sure it reached you in Telegram and appears in the panel under “Orders”.
6. 6Press “📞 Contact us” — check the phone, manager and address.

Ask a colleague to do the same on their phone — you will see the bot with another Telegram theme and language.

1. 1The customer presses Order on a car page and may add a comment and a phone number (if the phone request is on in “Features & menu”).
2. 2The customer gets a confirmation in the chat: “✅ Request #… received! A manager will contact you shortly” — editable in “Texts”.
3. 3The order appears in the panel: “Orders” → a list with the car, customer and date.
4. 4Every admin of the bot gets the order in Telegram right away: the car, price, customer and phone, with “Write to client”, “Open car” and “All requests” buttons. Notifications can be switched off in “Features & menu”.
5. 5If a webhook is set, the order goes to your CRM the same second.

Connecting your CRM (webhook)

1. 1In “Webhook (CRM)” paste the URL your CRM or developer gives you: Bitrix24, amoCRM, Planfix, your own server. It must start with https://.
2. 2Press Create a signing secret and give the secret to your developer — the CRM uses it to verify the order came from your bot.
3. 3Press Send a test and check the result in the delivery log.

If the CRM was down, the platform retries several times within a day (after 30 seconds, 2 minutes, 10 minutes… up to 12 hours). A failed delivery can be resent by hand with Retry in the log.

{
  "event": "vehicle.order.created",
  "eventId": "…delivery uuid…",
  "createdAt": "2026-10-03T10:00:00.000Z",
  "tenant": { "id": "…", "slug": "casa-auto-bot", "companyName": "Casa Auto" },
  "order": { "id": "…", "number": 17, "comment": "…" },
  "vehicleId": "encar_42365346",
  "provider": "encar",
  "vehicle": { "title": "…", "brand": "BMW", "model": "3 Series", "year": 2021,
               "mileageKm": 88003, "price": { "amount": 18198, "currency": "EUR" }, "url": "…" },
  "customer": { "telegramId": 123456, "username": "max", "firstName": "Max",
                "languageCode": "ru", "phone": "+373…" }
}

sha256=HMAC_SHA256(secret, "<timestamp>.<raw body>")

1. 1Ask your colleague to open your bot and press Start — until then they cannot be found.
2. 2In the panel open Administrators, find the colleague by name, @username or ID and appoint them.
3. 3They get the “⚙️ Manage” button and the /admin command in the bot.

No passwords: Telegram itself confirms who opened the panel. When someone leaves, remove them from the list and their access ends immediately.

• The bot is created in @BotFather and the token went to MotorFeed only
• You pressed Start first and got “👑 You are now the owner of this bot”
• Name, logo, greeting and contacts are filled in
• Turnkey prices are set for your countries and checked on several cars
• Marketplaces and their names are chosen in the catalog
• The home page is built
• Orders reach the right people: admins get them in Telegram, and a CRM webhook is connected if needed
• Managers are added as admins
• A test order went all the way through